Project Mission
To design a fresh website with a functional aesthetic and user-friendly streaming and shopping experience
Lilac City Legends Mission
To Honor, Encourage, Inspire and Create LEGENDS Within Our Community.
Engaging – Community Engagement
Entertaining – Enjoyable Family Experiences
Competitive Experience – High-Level Basketball
The Process
Vexing Media worked with Michael and Denise of the Lilac City Legends basketball team to determine the needs for a website as a whole. After reviewing the original website and deciding that an e-commerce function was needed, the team at Vexing Media worked to create a website that was branded to the team and styled in an approachable format.
“We outgrew our previous website and needed more functional options for purchasing store items and engaging with the community. We wanted professionalism and a clean look,”
states Denise Echelbarger, Director of Marketing and Communications for the Legends.
A content plan, site map, and wireframe were created, and as each step was implemented, there was a clear goal in mind for the layout of the website. The communication shared brought a sense of working together to create a project the client felt familiar and successful in.
The Results
Because the team’s first game was fast approaching, there was a quick turnaround time for the live website. The website successfully hosts functional tools such as e-commerce, ticket sales, a link to live stream all games, an event calendar, and many more exciting features!
“We were so appreciative of the process, from the beginning with the onboarding process to the launch of the new website, and also to the updates we have had since the launch. Each step working with Vexing was smooth and handled professionally; even during stressful deadlines, we appreciated the response and effort from the entire team,”
states Echelbarger.
What's Next
Vexing Media continues to partner with local organizations and finds success in creating websites that connect trust in brand awareness and find the most efficient ways to develop the highest level of user experience possible.
See other case studies of our amazing clients here!
