Healing Lodge of the Seven Nations

We began the Healing Lodge project with a collaborative session on what their overall goals were and how they saw the organization reaching them. This allowed us to understand more about the areas they believed were the most important, but also the most in-need. We were also able to learn what they loved about their organization, and what areas they were ambivalent towards, providing insight into their priorities.

We then provided a proposed approach: we would begin with a branding refresh, update their website, and create new digital content for them to distribute. The brand refresh followed our standard development process, including a review of the current branding, visioning of how the new look would meet their idea of a refresh, and a combination of informal audience research and application of our experience communicating with their target audience.

From there, our graphic design team developed a few brand options for the leadership to review and choose from. Our brands include not only a logo, but a complete color palette and font refresh. We generally develop two to three options, depending on the organization's size.

After a new look and feel was chosen, we began the website development on parallel tracks: our communications team created new copy while the web development team put together a wire frame and site map. We presented these pieces separately so they could be reviewed and judged on their own merit. The Healing Lodge team had their subject matter experts review the copy and edit it appropriately. When the materials were approved, our team put them together to develop a new website, with user experience in the forefront of the design.

When it came to developing new digital content, the Healing Lodge knew its audience has the highest engagement with videos. Vexing's video team captured drone footage of their annual ceremonies, as well as interviews. We then went into post-production to edit and create the video you can watch below. As work progressed, it also expanded. Still photography was added; printed materials advertising their services were created; event documentary photography was also a service we provided.

As with many of our clients, we are still happily serving this organization today, and continue to love supporting an organization that puts so much good into their community.