Project Mission
This is Our Shot Vaccine Campaign
The focus of the This is Our Shot campaign is the promotion of COVID-19 vaccination. We collaborated with the prime contractor, HMA Associates, Inc., to produce materials that promoted vaccination and shared stories from vaccine champions.
The Process
We created a webpage, videos, and graphics for use on social media platforms and Tracker’s coloring page. The webpage houses social media and testimonial graphics that depict the promotion of the COVID-19 vaccine and its benefits. Additionally, ten video stories “capture Virginia’s diversity and the pandemic’s impact” on this web page about receiving the vaccine and their commitment to health.
Tracker is ImmunizeVA’s animated representative that promotes vaccination. We created a downloadable Tracker Color sheet and an animated short video, “Get on Track with Tracker.” The video points out the importance of childhood vaccination.
The Results
