We know you are doing everything you can to put your best foot forward with what your business has to offer. But have you wondered if your audience can view your product or service in the way you envision? Or maybe, you are unsure how your audience is utilizing your website, but you know that the world is increasingly moving towards online shopping, and you wonder what else you can do to improve user experience…
We see this a lot in our field of website development because no matter how beautiful your website looks, there are little bugs that can hinder your website from 1.) reaching your target audience, 2.) improving your accessibility, 3.) or offering your customers an experience that will keep them coming back.
So, how do you know if your website is mobile-friendly or e-commerce compatible?
We have a few tips that we want to pass along to you!
If you are one of our amazing clients, you’ll know how nerdy we can become by diving deep into a website, finding all of its bugs, learning its potential, and building a game plan.
You’ll also know that we set our clients up for success and offer them services to ensure their websites are looking and operating fresh and smooth.
One of the tools you can use to determine your website’s mobile-friendliness is Google’s Mobile-Friendly Test. After submitting your link into the search bar, your results will show if your website is accessible or not.
If it is, fantastic! Nice form 😉 Now you can scroll down for some tips on an effective online shopping experience.
If you have e-commerce on your website and it is not mobile-friendly, you will lose the attention of your site visitors almost instantly. Forbes says, “People have an attention span of eight seconds, a decrease from 12 seconds back in 2000, according to a Microsoft study…These shortening attention spans are blurring the lines of the conventional buying funnel and forcing companies to change their content marketing strategies.”
Because of these short attention spans, making your online experience as easy, efficient, and quickly as possible is key to creating a website that customers will return to time and again.
Tips for creating a successful online shopping experience:
Tip #1: Voice Assistants
The RetargetApp suggests, “It is expected that in 2022 the volume of eCommerce sales made through voice shopping will reach $40 Billion in the US and UK alone.”
No matter what your generation status, you have likely found that talk-text, Siri, Alexa, and other voice-related options have been an easy replacement for staring at your phone and taking the time to type out thoughtful and proficient punctuation sentences.
While Siri sometimes goofs up the words we say or swaps them with laughable verbiage, people increasingly use voice-to-text when searching for their needs online.
RetargetApp suggests using long-tail keywords (three words or more) when describing your product or service within your website. When we create content for our clients, we utilize tools to generate keywords or phrases that Google finds relevant for the business or product. This gives our clients the upper hand because while content is important, relevant content is vital.
Tip #2: Paid ads have a 200% ROI
Sometimes it is intimidating to pay Facebook, Instagram, or even Google to promote your ad with the hope of a decent return in audience interest and, ideally, a sale with profit.
Promoting your ad while running a sale can provide interest and a chance for brand trust for your audience to create a returning relationship.
Paid ads also allow you to curate your target audience with auto-functions that help you determine the key factors about your audience. Knowing your audience is one of the most important first steps in establishing a marketing campaign, yes, even for social media ads.
Because your competitor is likely running paid ads, you will need to assess your target audience, determine your marketing budget, then implement your marketing plan with paid ads. A Return On Investment of 200% is too high to pass up in our world of online advertising and its ever-increasing incline.
Tip #3: SEO, SEO, SEO
Why are we talking about SEO when creating an effective online shopping experience?
When search engines are pleased with your website for the audience searching for your product or services, you will rank higher on search platforms allowing your audience to find you.
According to Valve and Meter, “consumers spend 10 percent more money in a store if they have clicked on the retailer’s Google search ad before visiting.”
So, whether your customers visit your shop in-store or online, some statistics tell us to promote paid ads to ensure customer engagement, user experience, and an overall profit.
In summary, write engaging and straightforward content, determine your target audience, don’t be afraid of paid ads, and discover your marketing game plan along with its budget, so you are ready to launch your plan when you need it.
One of the hardest things about making that initial marketing step is knowing that it will cost money. However, like with any successful outcome, there needs to be a plan established to ensure its triumph.
Lucky for you (and us), we build marketing plans daily. We love creating creative briefs for your business and discovering all the moving parts that make your business a whole.
Contact us today to start your marketing game plan and get a free quote for your marketing needs.